EV Market Report Germany

Executive summary

The number of EVs in Italy is expected to grow from 0.6 million today to 6.0 million by 2030. That’s a tenfold increase in just a few years. But only 26% of the required charging capacity to cover that growth is currently in place.

While four CPOs control 55% of the total capacity, many smaller players are active, making the landscape inconsistent in terms of pricing, service levels, and power types.

Charging prices are among the highest in our European comparison - rates go up to 0.73 € per kWh for ultrafast charging and up to 0.55 € for slow charging.

This report breaks down the status, competitive landscape and shows where opportunities in the Italian EV charging infrastructure lie.

EV charging market overview Italy vs Europe

As of 2025, Italy lags behind most European countries with EV penetration standing at just 0.65%, well below the average. This puts Italy on par with Spain, another large Southern European market facing similar challenges.

Italy has a solid base with nearly 70 K public charging points. The mix is balanced across slow, fast, and ultrafast charging — which isn’t always the case in other countries.

However, usage rates are still relatively low. That’s expected to change fast, with EV ownership projected to surge in the coming years. But low current utilization means ROI on many chargers is delayed — especially in regions with weak EV density.

Mostly due to high electricity costs, the prices for ultrafast charging go up to 0.73 € per kWh, among the highest in Europe, significantly more than in France, Spain or Germany.

It’s important to keep track of charging prices and take action to avoid delaying driver adoption.

Evolution of EV adoption in Italy until 2030

The number of EVs on the road is set to grow tenfold by the end of 2030.

Italy’s EV fleet is on track for exponential growth. The total number of electric vehicles is expected to increase from 0.6 million in 2025 to 6.0 million by 2030. That includes both BEVs and PHEVs, with battery-electric vehicles expected to make up the majority.

To support this tenfold increase, charging infrastructure needs to scale quickly - by 2030, Italy will need 6.3 GW of installed public charging capacity to cover this growth in EVs. Today, only 1.6 GW is in place — meaning 4.7 GW still needs to be developed over the next five years.

But these 4.7 GW need to developed smartly. Many of the current chargers are underused or in the wrong places. Meanwhile, high-demand areas still face grid limitations.

Without targeted investment, this infrastructure gap will slow EV adoption, and limit the return on investment for CPOs.

What is the EV charging capacity per brand in Italy?

4 brands dominate the EV charging station market

Italy’s EV charging market is more fragmented than in many other European countries But four major charge point operators (CPOs) control around 55% of the total installed power - Enel X, Plenitude (BeCharge), Ewiva and FreetoX.

But each CPO has different strategies, price points, and technical focus:

Enel X and Plenitude prioritize a broad, national footprint, mainly focusing on slow and fast charging, with average power levels.
FreetoX, Ewiva, Tesla, and Ionity focus on ultrafast charging, with higher average power — targeting highways, logistics, and high-turnover locations.
Smaller players typically mix two segments — for example, ultrafast + fast, or fast + slow — often depending on regional grid readiness.

Italian EV competitive benchmarking

Charging prices in Italy are generally high, but price gaps between CPOs are growing:

Ultrafast charging ranges up to 0.73 €/kWh, one of the highest in Europe.
Slow charging is more stable at 0.50–0.56 €/kWh.
Some CPOs, like Electrip, offer average prices that are 0.15 €/kWh cheaper than the national average.

But higher prices don’t always translate to higher margins. EV drivers are increasingly price-sensitive, especially for long-distance travel.

	Total Capacity	Charging Points	Ultrafast Charging Points	Avg. Power Ultrafast (kW)	Fast Charging Points	Avg. Power Fast (kW)	Slow Charging Points	Avg. Power Slow (kW)	Price/kW Ultrafast (€)	Price/kW Slow (€)
EnBW	955 MW	10.428	6.47	206	617	50	3.341	24	0,73	0,59
Tesla Supercharger	472 MW	3.211	3.211	245
Aral Pulse	447 MW	3.343	2.386	252	948	100	9	22	0,66
IONITY	218 MW	1.089	1.089	340					0,58
Shell Recharge	217 MW	2.509	1.286	261	48	120	1.175	6	0,66
EWE Go	212 MW	2.689	1.493	205	167	58	1.029	22	0,44	0,44
Allego	182 MW	2.055	1.284	188	356	55	415	28	0,61	0,49
ChargePoint	167 MW	8.907	414	202	194	58	8.299	22	0,63	0,48
Pfalzwerke	149 MW	1.883	993	216	206	54	684	20
no operator name	136 MW	6.528	379	235	335	63	5.814	20
Compleo	120 MW	7.864	133	258	107	72	7.624	21
Citywatt GmbH	94 MW	1.116	478	289	27	52	611	22	0,79	0,54
E.ON Drive	75 MW	3.197	270	208	507	56	2.42	18	0,60	0,49
Mer Germany	72 MW	1.777	329	217	280	56	1.168	23
Volkswagen Group	70 MW	5.6	106	198	176	53	5.318	17		0,70
reev	61 MW	4.309	28	239	90	56	4.191	21
TEAG Mobil	58 MW	874.0	410	195	55	55	409	23	0,66	0,51
ALDI SÜD	55 MW	1.612	373	150	210	58	1.029	23	0,33	0,24
Comfortcharge	48 MW	1.195	422	152	156	53	617	12
Lidl	46 MW	1.856	10	350	986	54	860	23
Fastned	45 MW	255.0	231	311	24	50			0,58
Vattenfall InCharge	44 MW	1.322	268	194	35	92	1.019	14
EDEKA	40 MW	1.923	46	150	679	54	1.198	21
Hamburger Energiewerke Mobil	39 MW	2.039	145	155	29	50	1.865	22	0,60	0,42
GP Joule Connect GmbH	37 MW	786.0	173	268	51	79	562	20	0,76	0,56
Porsche	37 MW	220.0	171	351			49	21
MENNEKES	31 MW	2.403					2.403	22		0,37
Wirelane	31 MW	2.847			11	50	2.836	19
JOLT Energy	30 MW	162.0	162	314					0,40
MVV Energie	30 MW	880.0	117	264	56	50	707	21
Kaufland	30 MW	1.13	8	217	726	54	396	23	0,46	0,40
ChargeIT mobility	30 MW	1.663	61	191	79	63	1.523	22
Energie Südbayern (ESB)	29 MW	1.082	108	183	69	55	905	22
TankE	28 MW	1.702	30	196	106	73	1.566	22
TotalEnergies	26 MW	1.616	21	169	164	60	1.431	20	0,61	0,53
Other brands	1329 MW	71.479	3.321	210	2.94	58	65.218	21	0,64	0,54
Grand total	5688 MW	163.551	26.426	210	10.434	58	126.691	21	0,64	0,54

Brand	Total capacity	Number of charging points	Ultrafast		Fast		Slow		Price per kW (€)
Brand	Total capacity	Number of charging points	# Charging points	Average power (kW)	# Charging points	Average power (kW)	# Charging points	Average power (kW)	(Ultra)fast	Slow
Enel X	303 MW	8 189	10	225	3 364	67	16 511	21	0.69	0.57
Be Charge	296 MW	4 989	38	150	1 847	110	14 884	22	0.69	0.54
Ewiva	155 MW	347	1 159	245	123	100	20	21	0.78	-
Free to X	147 MW	185	766	300	246	57	144	7	-	-
Tesla Supercharger	123 MW	93	972	250	20	123	4	22	-	-
IONITY	58 MW	40	272	350	12	50	6	43	0.65	0.65
Atlante	44 MW	373	131	300	538	60	622	22	0.69	0.52
Neogy	32 MW	581	40	150	422	88	960	22	0.73	0.53
Powy Energy	22 MW	396	4	200	341	100	855	22	0.72	0.57
Electra	19 MW	29	145	300	22	50	15	22	0.65	0.53
Electrip	18 MW	87	82	290	57	60	203	22	0.41	0.41
Go Electric Stations	17 MW	751	8	180	65	55	1 406	22	-	-
Duferco Energia	17 MW	338	2	150	222	100	686	22	0.65	0.55
IPlanet	16 MW	38	112	260	33	60	29	22	0.65	0.65
Route220	12 MW	191	55	175	62	61	308	22	-	-
Porsche Smart Mobility	9 MW	74	47	320	2	50	78	22	-	-
ChargePoint	8 MW	110	29	150	39	50	344	22	0.64	0.54
Fastway	8 MW	60	2	150	118	120	8	22	-	-
Beagleplug	7 MW	249	4	300	58	60	410	22	-	-
Volvo Charging	6 MW	65	44	170	8	100	107	22	0.72	0.72
EDISON PLUG&GO	6 MW	183	-	-	54	50	383	22	-	-
EMOTION	4 MW	79	4	150	56	68	122	22	-	-
RicaricaEV	4 MW	83	-	-	77	50	163	22	-	-
Nissan	3 MW	43	-	-	59	50	68	32	-	-
Allego	2 MW	30	6	225	43	50	10	22	0.69	-
Other	301 MW	6 014	281	198	965	62	13 932	21	0.58	0.53
TOTAL	1 639 MW	23 617	4 213	213	8 853	65	52 278	22	0.63	0.55

Future charging needs per region in Italy

Italy currently sits at just 26% of the public charging capacity it needs to meet 2030 targets. And that gap isn’t spread evenly across the country — some regions are making progress, while others are still far behind.

The Italian market is currently at 26% of the required power by 2030.

The distribution of EV infrastructure is highly uneven. Some regions are approaching mid-level coverage: Umbria, Sardegna, and Piemonte are each at or near 40% of their projected needs

But several others remain critically underdeveloped:
Sicilia, Lazio, Toscana, and Trentino-Alto Adige all show significant shortfalls, both in total installed power and in fast/ultrafast availability.

The available power currently varies per region.

This imbalance poses a strategic challenge, but also an opportunity. ROI is strongest in regions with demand, grid availability, and limited competition. An example of a place with a lot of potential can be found in our EV charging hotspot in Sarno, Salerno.

Smart, targeted planning is essential. The EV charging network possibilities need to be assessed based on grid readiness, projected EV usage, and existing capacity.

Detailed overview of charging needs per region in Italy

Province	Public charging power available in 2025	Public charging power needs 2030	Public charging power to develop by 2030	% public charging power available vs 2030 targets
Abruzzo	30 MW	87 MW	57 MW	35%
Basilicata	9 MW	30 MW	21 MW	29%
Calabria	24 MW	81 MW	57 MW	30%
Campania	73 MW	337 MW	264 MW	22%
Emilia-Romagna	159 MW	442 MW	283 MW	36%
Friuli-Venezia Giulia	42 MW	136 MW	94 MW	31%
Lazio	138 MW	793 MW	655 MW	17%
Liguria	49 MW	216 MW	168 MW	23%
Lombardia	363 MW	1238 MW	875 MW	29%
Marche	44 MW	110 MW	66 MW	40%
Molise	4 MW	16 MW	12 MW	27%
Piemonte	182 MW	498 MW	316 MW	37%
Puglia	55 MW	247 MW	193 MW	22%
Sardegna	35 MW	91 MW	56 MW	39%
Sicilia	63 MW	356 MW	293 MW	18%
Toscana	98 MW	509 MW	411 MW	19%
Trentino-Alto Adige/Südtirol	77 MW	527 MW	450 MW	15%
Umbria	24 MW	59 MW	39 MW	39%
Valle d'Aosta/Vallée d'Aoste	17 MW	66 MW	49 MW	25%
Veneto	154 MW	435 MW	281 MW	35%
Total	1639 MW	6300 MW	4661 MW	26%

How can you create your most profitable network by 2030?

In the sprint towards the 2030 targets, making smart, data-driven location decisions is more critical than ever. Acting quickly is essential, but acting strategically is what drives real returns. True ROI comes from placing the right type and number of charging points at locations where connection costs are viable and demand is proven.

To do this effectively, you need clear insights into the factors that define the performance of EV charging stations: from car passage and dwell time to local activity and infrastructure access. But gathering, combining, and analyzing all that data? That’s a challenge.

That's where ChargePlanner comes in. The platform lets you simulate and test multiple configurations at once, combining best-in-class market data, local visitor behavior, and predictive AI.

Italy's EV charging market report